What exactly is Web 2.0 link building? In the early days of the Internet as we know it today, most websites were owned by big brands and super large companies. Finding website owners was difficult or impossible, and there was very little interaction between customers and website owners.
As the web has expanded into a social connection forum, using platforms like Livejournal, WordPress, Blogger, Facebook, and more, we’ve entered the era of Web 2.0. This term is generally used to refer to sites where users can submit content as well as consume content.
So how does a successful SEO marketer build links in Web 2.0? Here are some big Dos and Don’ts.
DON’T buy links
Just don’t. Google tracks this down faster than you can imagine. Buying backlinks harm your page ranking, and you can receive a manual penalty from Google if you’ve been caught participating in a link scheme.
DO fill out profile pages on all relevant social media sites.
This part is kind of Web 2.0 link building 101. Have a Facebook page? Make sure it points to your website. Same on Tumblr, Twitter, Yelp, Google, and any other social media platforms you use. If you have a blog that is separate from your website, get your link into your profile there as well. Complete all of these profiles as much as possible and use varied content.
DON’T create six blogs with ten articles that each point to your main page.
Creating pages for the sole purpose of backlinking to your main page is a gray-hat technique that many SEOs continue to use. If you do this carefully and follow certain rules, this can be a functional way to create solid backlinks that boost your page ranking.
The honest truth, however, is that this technique is time consuming and often expensive. You have to craft reasonable quality content for each page you’re going to use, which means you either need to write them yourself (expensive in time) or hire a writer (expensive in dollars). You need to schedule content on different days on the website, and make sure that you don’t go overboard with keywords. You can do it, but don’t expect to throw up a bunch of identical pages and get anything beyond Google shutting you down. In the end, it’s better to focus on quality instead of quantity. A single high quality article on a single high quality site can have MUCH more of an impact on your rankings than 50 spun articles on 50 spammy blogs.
DO work with influencers
Many SEOs consider influencers to be the next phase of successful internet marketing. Influencers are people who are regarded as experts in their industry, whose opinions are—you guessed it—influential. Partnering with experienced influencers can get your links onto their websites which will legitimately build authority for your page. There are tools that help you discover influencers relevant to your niche. Start networking and rather than asking for a link up front, try and think of ways that YOU can be of use to them. Scratch their back first, and maybe they’ll scratch yours.
DON’T use spun content
Because it’s so easy and takes no time at all, it may be tempting to create spun content on each of your landing pages. In case you’re unfamiliar, spun content is when a writer or piece of software creates the same content over and over, using just enough word variation to make it through plagiarism detectors. A manual review of your websites, however, will make the spun content obvious, and will cause you all sorts of problems. The bottom line is that Google likes quality content, and if your content is cookie-cutter, you’re digging yourself into a deep hole. Again, don’t pay to get yourself into trouble.
DO use variety in your anchor text.
SEOs agree that including keywords within anchor text provides more SEO benefit than something arbitrary or just a plain, naked URL. That said, if you go overboard posting links with the same key phrases over and over again, Google could construe that as spam or part of a link scheme. Use your best judgment, and when you’re trying to obtain a link from another website, try leaving it up to the webmaster as to how your site will be linked.
DON’T create a bunch of irrelevant content.
If you’re building a backlink network, you want your links to come from websites that have authority in your niche. To make this more obvious and valuable, your sites need to offer valuable content that will interest browsers. Think How-To articles, galleries of relevant images, links to video tutorials, and introduction posts. Creating SHAREABLE content is often the best way to get links.
DO get creative.
It’s possible to get creative with the sites you seek links from. For example, a movie-based website could get links from book reviews, nerd culture blogs, photography websites, and celebrity gossip websites. Your feeder sites don’t need to be identical, just relevant. And the more relevant and distinct you can make them, the better they are likely to do!
Web 2.0 Link Building: What Are Your Tips?
We hope you’ve found this guide on Web 2.0 link building useful. Leave a comment below or contact us if you have a question or suggestion!