Social media nowadays is more than important for companies, it is definitely as fundamental as the companies’ websites; because of its network and viral nature, it reaches more than 2 billion people all over the world. Therefore companies have to manage their pages on social platforms such as Facebook Twitter and Instagram, while drawing direct links from those pages back to their own websites; this procedure helps with acquiring a better ranking with Google and with boosting the website traffic.
Links can be very useful if well managed: a good and strategic connection between the company’s social media pages and other related companies’ pages increases the website traffic, making users aware of the company’s products and services.
Gaining recognition between Google rankings is a very challenging objective but social media is the key to achieve it, for example creating visual material that can be easily and instantaneously shared from the company’s’ website to popular social networking sites and vice versa. Today, people, customers and users don’t have neither much time nor will to navigate on companies’ websites, they simply want to see immediately what they are looking for; for this reason marketing managers have to be able in creating short but meaty posts, using pictures, videos, podcasts and trying to interact with users: the more time they stay on the website, the better it is for the firm.
Social media, especially after the 2008 financial crisis, can be the solution for many businesses to boost their visibility, indeed their revenues and profit; because of its wide network it can reach millions of potential customers in few minutes at a very low price.
For all these reasons, companies’ managers have to consider the idea to improve their online visibility through social media: that’s the key to boost your website traffic.