Today we’re going to give you some tips on executing the ultimate SEO press release. In our last post, we discussed what NOT to do when writing and distributing a press release. In summary, when setting out to create an SEO press release, you don’t want to write dry, boring articles with little news to speak of — save that sort of thing for an article directory.
So you’ve taken our advice to heart, and you want to avoid the mistakes that snag most SEOs when writing press releases but don’t know where to start… Today’s blog post is all about setting you on the right path to SEO press release success.
Writing an Attention-Worthy SEO Press Release
As we said in our last update, you want to create an SEO press release when you truly have something newsworthy to share. If you don’t have anything interesting to share with the world, you can’t expect the public to take interest. Limit your releases to occasions that are truly worth reporting.
You’ll want to add a lot of TLC as you create your news release. In addition to writing content and including keywords relevant to your field, you’ll also want to optimize it for human eyes and search engines.
Optimizing a press release isn’t unlike optimizing a website. Give it a bland design and get stingy on the content, and your release is going to wallow like a small guppy lost in a sea of sharks. Therefore, if you treat your press release like a blog or web page, and dress it up accordingly, you’re much more likely to get noticed by the public and indexed by search engines. Take the time to perfect the formatting and also think about images and video that you’d like to include.
What Type of Newswire Should You Choose?
An important step in the process of generating SEO press releases is deciding where you’re going to submit it to. There are many press release distribution sites out there, but the ones that are going to help you the most are those that allow you to add bells and whistles to your release.
In addition to plain text, your newswire of choice should allow you to incorporate internal links to keyword-relevant pages of your website, as well as images and videos. All of the above features offer golden opportunities for SEO.
Below we’ve included a list of ideal newswires/press release distributors that are ideal for SEO press releases. In other words, these support anchor text links and other multimedia features.
- Google Base
In closing, you want to give your press release the works. Cut no corners when creating SEO press releases, and your efforts will pay off. Waving bland content with no substance in the face of the internet isn’t going to help you make any kind of a splash. Instead, provide a fascinating multimedia attraction, and you’ll make the impact you desire.