It’s been an eventful couple of weeks for social media with new apps like Hyperlapse taking the stage. Meanwhile, both SlideShare and Twitter social networks announced free analytics, previously only available to paying users. Here are some quick updates to keep you in the social loop.
If you haven’t heard of SlideShare, you probably haven’t had a need to share an online PowerPoint presentation, partake in corporate America, or play tennis with your friends at the club later (i.e. it’s popular among yuppies). Me neither. However, most business professionals find SlideShare together with LinkedIn to be their main social media networks purely for business purposes on-the-go. Owned by LinkedIn, SlideShare allows you to upload and distribute presentations online (if you didn’t happen to catch that already).
According to a recent article by Ingrid Lunden, SlideShare alone comprises of 60 million users, each with unimaginable numbers of presentations shared online. As recently as August 20th, the company dropped its PRO price quote feature, becoming free for all. SlideShare Analytics essentially informs you of the number of views on your presentation and where these came from both around the world and around the World Wide Web.
If you break it down to the details, you’ll see which sites are driving traffic to your space and who has shared it, etc…
According to Monty Munford from The Telegraph, Twitter Analytics was previously only open to customers with paid Twitter Ad accounts, and it is now available to every Twitter user at analytics.twitter.com upon logging in. This occurred in the last week of August/first week of September, when Twitter announced that now every Twitter user can pinpoint the number of impressions and engagement over a 28-day period.
Each tweet is a post with its own impressions, embedded media clicks, engagement rate, link clicks, retweets, favorites, and replies.
Pretty neat and as useful as Facebook Insights for online marketers who were previously using other tools to examine their Twitter stats.
Instagram’s new baby, Hyperlapse, was released a week ago and it basically allows you to speed up a regular video to speeds between 1x-12x. It’s also packed with “stabilization technology,” which apparently is a unique feature to Instagram that lets you steady moving, handheld time lapses for a more professional cut. In other words, even if you film like an epileptic monkey, you’ll still be able to stabilize your hyper-sped footage.
Our thoughts? Nothing that hasn’t been done before. Check out the time-lapse app that’s been around since 2011, oSnap! However, without the stabilizing technology and speeds that Hyperlapse offers, it’s not up to par with Hyperlapse. Without the big marketing push that Instagram offered Hyperlapse, oSnap! never made it that far. However, Hyperlapse is a good thing for marketers these days because what does more speed equal? More ads per frame, more opportunity per second for fifteen whole seconds. A good strategy would be to try to fit more of a story within your videos. For example, create a standard plot following the rising action, climax, falling action guide. A lot could happen. What can YOU do in fifteen seconds gone hyper speed?
That’s all for your quick pick social updates this week. Stay tuned and comment below if you hear anymore!