It’s time to integrate mobile marketing into with your SEO strategy. By the end of the year, more than 91 million Americans will be browsing the web on their cell phones, according to eMarketer. Sure, perhaps you’re ranked number one for all the keywords your website is targeting, but can the same be said for your status among mobile SERPs? If you’re not keeping tabs, how can you expect to reach this fast-growing demographic?
It’s important to understand that search engines designed for the mobile market function differently than the more traditional computer counterparts we’ve all come to know and love. If your website isn’t built or optimized with the needs of mobile visitors in mind, your rankings will take a hit. Listed below are a few considerations to incorporate into your Mobile SEO strategy.
Website Design for Mobile User
Have you ever browsed the web on a mobile device? Are you doing so right now? You’ve no doubt noticed that certain websites will render in smaller, more streamlined variations, optimized specifically for phones. As you might expect, mobile search engines place a lot of importance on this feature, making cell phone usability a key ingredient in mobile marketing.
If you already have a website, or you’re having a new one built, be sure to create a separate style sheet for the purpose of designing a mobile-friendly site. Also, be sure to create and submit a mobile sitemap with help from Google. This will help you maximize the search engine-recognition and indexation of your website.
Mobile SEO Under the Hood
Are your HTML titles and meta descriptions unique for every page of your website? Do these fields contain relevant keywords? Are the images of your web pages optimized via keywords placed in alt tags? If you’ve answered yes to the above, then you’re in good shape for both desktop and mobile SEO.
Content Quota vs. Usability
If you’ve conducted any research on desktop or mobile SEO, you’ve no doubt heard or read the tired phrase, “Content is king.” Search engines determine a site’s relevancy based on the content it contains. This generally translates to websites being filled with keyword rich content designed to attract the search engines and cultivate SERPs status.
Content-heavy websites are often lauded by SEO experts, but things aren’t so straightforward in the world of mobile marketing. When you’re viewing the web through a tiny cell phone screen, navigating dense pages of content can be trying. However, that isn’t to say content should be abandoned in favor of quick navigation. Skimp out on content, and you can kiss your rankings goodbye. Instead, you’ll want to evaluate each page of your website and decide how to maintain your keyword rich content (avoid duplicate content!) while also creating a mobile user-friendly experience.
The above steps will earn you a substantial mobile SEO boost. You should also be sure to list your online business locally once your website launches. Contemporary SEO practices place a great emphasis on local listings, and mobile marketing is no different.