Marketing finance products or services can be easy when you know what to do and where to look. Much of it boils down to choosing techniques that will get you a lot of visibility with minimal time, effort and expenses. Below are some handy tips to help you gain an easy and efficient marketing financing strategy.
1. Give Video Marketing a Try
Video marketing is a particularly effective tool for marketing financing because it’s both cheap and easy to utilize. Do you have a particular type of service or mentorship program to offer? The best way to garner interest online is to put together a professional video package. Web content with videos always receives more engagement, and it’s easier than ever to publish video content on the web.
Naturally, when one thinks of the internet and videos, YouTube comes to mind. The site is a phenom that earns 4 billion video views per day.
What kind of video should you make? It could be a demonstration of your services, a testimonial from a customer or a motion graphic that promotes your brand. It’s up to you.
Of course, all of the time and money spent on putting together a great video won’t amount to anything if no one actually sees it. While you can advertise on YouTube to ensure that your video gets more exposure, there are some free tricks you can implement that will make sure your videos will get found much more easily.
This involves the optimization of your videos’ title, description and tags. Take a little bit of time to think about the search queries or “keywords” that you think your prospects would search in order to find your video. Municipal bonds? Day trade mentorship? Financial adviser? Jot down everything that is relevant and applies.
Now, when you upload your video, add these terms in the aforementioned fields. This is especially true for the tags field, which should contain nothing but keywords separated by commas. If you incorporate your keywords into your videos, they will be found much more easily on YouTube.
Best of all, because YouTube is owned by Google, its videos often quickly rank on the 1st and 2nd page of Google search results. This greatly boosts your video’s potential reach.
Quick Tip: Don’t have much of a budget to create your own videos? Check out Fiverr.com, which offers inexpensive options for professional video marketing.
2. Use Google AdWords
Google AdWords can be the easiest method for marketing financing online that yields the most instant gratification. Not only is AdWords simple to use but it’s powerful as well. It helps you create entire online marketing campaigns and helps you manage them as well.
Although it can be pricey to run a pay-per-click PPC campaign in the long-term, the immediate 1st page placement that your ad receives in Google search results will have an undeniable impact on your marketing. PPC is like a “fast pass” that helps you skip to the front of the line. You’re also given full control: You get to choose which keywords you appear for, you get to pick the demographics of who sees your ads, etc.
Although Adwords may seem a bit complicated at first, there is a wealth of documentation online to help ease you in.
• Moz’s guide to Keyword Research is a good place to start.
• White Shark Media gives some very handy beginner’s PPC tips in the form of an infographic.
• Also check out Google’s own video guides on how to be successful with Adwords.
• Lastly, you may find Search Engine Watch’s complete guide to Adwords to be handy.
Quick Tip: Adwords and PPC are great for testing out keywords to target for search engine optimization. It’s easy to theorize which keywords will be most important for your campaign and may score the most conversions, but PPC gives you an opportunity to put it directly to the test. Run an ad with a variety of keyword prospects, and afterwards, pay attention to which keywords translated to the most clicks. Consider emphasizing the keywords that delivered more when moving forward with your SEO campaign.
Learn from Your Competitors
You probably already know your top competitors within your industry. You’re probably even aware of how big their following on Facebook is and perhaps it makes you envious. However, while you may not yet be a giant presence on the web, everyone starts somewhere. One great way to start moving in the right direction with marketing finance is to look at what your competitors are doing that is working and try and emulate it for yourself.
Go ahead, spy on their Facebook. See which types of posts get the most likes. Take note of what time of day they post and what kind of content they post. Articles? Infographics? Do they share posts from other sources (e.g. Bloomberg Markets or the Wallstreet Journal)? If so, there is no reason why you can’t do the same.
In terms of gathering intelligence about website traffic and keywords for effectively marketing finance, SEMRush.com is a great analytics tool to get you started. It helps you analyze your competitors’ search engine traffic, the keywords they are targeting, and more. This can help you figure out the best choices for keywords to target for SEO and PPC campaigns. It can also help you measure yours business against your competitors in greater detail.
Quick Tip 1: If your competitors are posting impressive graphics or videos, we once again recommend checking out Fiverr.com, which offers inexpensive solutions for both.
Quick Tip 2: If you’re really not sure who your biggest competitors are out there, then try Followerwonk, which analyzes the biggest Twitter influencers by industry.
Considering the information above, one can see just how easy marketing financing online can be if you know what you are doing. Just remember to go with what works — and if you’re unsure about what that is, then simply take a peek at what your competitors are doing (that’s working for them) and apply it to your own strategy. Do that and marketing finance products and services becomes rather easy.
