Showing up in search engines for relevant queries is crucial for online business. If you’re not visible, you’re not selling. It’s just that simple. There are many avenues to advertise your business on the internet: social media, video sharing (YouTube), guest blogging, self-promotion on forums and blogs, etc. However, unless you are convinced that you’re the next overnight internet celebrity success stories, you’re going to have to compete with everyone else in the boxing ring of search, Google search that is.
Why? Because a whopping 1 Billion people worldwide use Google. With that many people performing searches on the web, whether you’re looking to market yourself locally, nationally or internationally, there is going to be a relevant demographic out there looking for businesses just like yours. If you aren’t diligently trying to ensure that you’re easily found on the very first page of Google results, then – as you’re about to learn – you are virtually invisible.
When we last wrote about click through rates (CTR), we brought up findings from an Optify study that showed just how powerful organic search engine rankings really are. Websites that are ranked on the first page of Google results for relevant keywords account for precisely 58.4 percent of all user clicks.
Are you in the top 10? Well, then you have very little chance of being found, which translates to very few visits to your website. It’s a harsh but true reality we face on the mean streets of Google SERPs.
Here’s a chart, courtesy of Optify that illustrates what we’re saying. If we take a look at the Click Throughs recorded for websites in the very 1st position on the first page of Google, the number is quite large: 8,220,278. Below it, the number shrinks to a still respectable 2,316,738. However, by the time you get down to position 10, you’re looking at less than half a million clicks. Things get even more dire by the time you reach poor position 11 on page 2. Welcome to no man’s land.
The curve you see here (again, provided by Optify) also goes to show just how important those top ten rankings are (though you really should be gunning for the first five). Look how sharply clicks decrease just after the first position on the first page of Google. By the time you reach position 10, the line goes limp, and you really don’t have much of a curve to speak of. Trust us, it’s no fun being lost in the land of less than 5% clicks.
Turning it Around, Getting Found
Now, we won’t tell you it’s easy to claw your way to the top of Google, but there are proven methods for getting up there, and the result is a guaranteed growth in traffic and sales. The beauty of organic success is that once you make it to the top, some maintenance is all that’s needed to keep you there. Of course, things have changed a bit between Google unleashing their Panda and Penguin updates, but any SEO service worth a grain of salt has already adapted. Want to reach the highest peak but don’t know where to start? Contact us or give us a call at (888) 747-2239 to learn more about our methods for boosting businesses to the first page of Google.
Even someone can improve click through rates using click-bait titles. Also, it depends on your keyword – some keywords the searcher only wants #1 (brand keywords). Others, they’re shopping for an exact product, and they will check out 1, 2 or 3 and then buy. And then others, they don’t know what they want so they will check out all the top 10 and perhaps top 20. But, this would be for a general category type search and not an exact search.
CTR is basically a way of measuring the success of an online advertising campaign for a particular website. But, that’s not as simple as it seems. It may have fallen over time. In most cases, a 2% click-through rate would be considered very successful, though the exact number is hotly debated.
In internet it is either no. 1 or nothing. The second and the third are simply non-existent. It is a tough war out there but not impossible if you have the right strategy in place. All you require is to tighten your belt and give your best shot.
There is a huge difference in traffic between #1 and #2. The fastest way to reach the top position on Google is the blackhat way. But this is also the riskiest approach, because you may get your site banned fast. Also you need to have the necessary tools and know-how to do it. Most blackhatters use trusted domains to get on top of the search engine: free hosting sub domains or aged domains. Only you can decide which way you choose, but remember that Google will penalize your website as soon as it sees that something’s not right.
I use Copyscape regularly. Once I had found someone using my articles and after that I have subscribed to Copyscape and check my contents on a regular basis. It is a good way to be aware of content thieves.
One thing that should motivate you to get to number 1 is that both bounce rate and advertisement CTR% improve when you get to #1 (Bounce rate will generally decrease and your rate of earnings will increase). The increase can be substantial enough to multiply your earnings.This happens because people have a tendency to click on an ad when they first see it. If you are down the list in the results, they would have become sort of ad blind as they might have already checked out the advertiser in the number 1 result.
I use google to check whether anyone has stolen my contents. It is fast, easy and quite convenient. It is free and hence I prefer it over paid services. Thankfully till now I have not caught anyone stealing my content.