Showing up in search engines for relevant queries is crucial for online business. If you’re not visible, you’re not selling. It’s just that simple. There are many avenues to advertise your business on the internet: social media, video sharing (YouTube), guest blogging, self-promotion on forums and blogs, etc. However, unless you are convinced that you’re the next overnight internet celebrity success stories, you’re going to have to compete with everyone else in the boxing ring of search, Google search that is.
Why? Because a whopping 1 Billion people worldwide use Google. With that many people performing searches on the web, whether you’re looking to market yourself locally, nationally or internationally, there is going to be a relevant demographic out there looking for businesses just like yours. If you aren’t diligently trying to ensure that you’re easily found on the very first page of Google results, then – as you’re about to learn – you are virtually invisible.
When we last wrote about click through rates (CTR), we brought up findings from an Optify study that showed just how powerful organic search engine rankings really are. Websites that are ranked on the first page of Google results for relevant keywords account for precisely 58.4 percent of all user clicks.
Are you in the top 10? Well, then you have very little chance of being found, which translates to very few visits to your website. It’s a harsh but true reality we face on the mean streets of Google SERPs.
Here’s a chart, courtesy of Optify that illustrates what we’re saying. If we take a look at the Click Throughs recorded for websites in the very 1st position on the first page of Google, the number is quite large: 8,220,278. Below it, the number shrinks to a still respectable 2,316,738. However, by the time you get down to position 10, you’re looking at less than half a million clicks. Things get even more dire by the time you reach poor position 11 on page 2. Welcome to no man’s land.
The curve you see here (again, provided by Optify) also goes to show just how important those top ten rankings are (though you really should be gunning for the first five). Look how sharply clicks decrease just after the first position on the first page of Google. By the time you reach position 10, the line goes limp, and you really don’t have much of a curve to speak of. Trust us, it’s no fun being lost in the land of less than 5% clicks.
Turning it Around, Getting Found
Now, we won’t tell you it’s easy to claw your way to the top of Google, but there are proven methods for getting up there, and the result is a guaranteed growth in traffic and sales. The beauty of organic success is that once you make it to the top, some maintenance is all that’s needed to keep you there. Of course, things have changed a bit between Google unleashing their Panda and Penguin updates, but any SEO service worth a grain of salt has already adapted. Want to reach the highest peak but don’t know where to start? Contact us or give us a call at (888) 747-2239 to learn more about our methods for boosting businesses to the first page of Google.