Few things are more toxic to your search engine rankings than duplicate content. If you’re not familiar with this term, it entails the process of filling a website with second-hand content taken from another site.
We’ve seen it time and time again. An ambitious website is born from the minds of ambitious business owners looking to make it big in the digital world. On the surface, this new piece of virtual property has everything – a sleek, attractive design, intuitive navigation, and an alluring product or service to offer its visitors.
However, even after months of patient waiting, this perfectly good website is being completely snubbed by the search engines. Not a single page is ranking in SERPs for relevant keywords.
The culprit? Rather than take the time to craft original content for each page, someone decided to cut corners by hastily copying and pasting text from several competitors’ websites. Even more egregious: they lazily lifted content directly from Wikipedia, believing this would make their site appear more authoritative.
So there you have it – a duplicate content dilemma. Remember folks, easy-bake content is not the answer. If you’re going to take the easy route and steal content from another source, you will struggle to attain rankings. After all, when designing a website for business, content stinginess is one of the cardinals sins one can commit.
Why does this particular act offend the Google gods so much?
The primary purpose of a search engine is to find websites containing relevant content of quality for the Internet public. In order to earn some clout on the net, you’re going to have to supply some content of value. Sure, you could be copying and pasting your content from the best sources on the web, but if it isn’t your content, your website appears to search engines as nothing more than a cheap knock off.
There’s nothing fun about writing copious content for each page on your site, but if you want to reach the top of the mountain and be featured prominently on the first page of Google, you’re either going to have to roll up your sleeves and write some original content or seek the aid of SEO services specializing in optimized content creation.
Just whatever you do – don’t choose duplicate content!