Every website needs to become more visible in order to increase traffic and sales. No matter the type of website that is run, this is a necessity. With higher visibility, more people can find you and the people you target will be able to see you. With higher traffic, there is more success. It’s really that simple. Fortunately, Google continuously brings us more ways to boost traffic. The latest craze in online search, one that website owners should be strongly considering, is to join up with Google Authorship. Not only does this make it possible for more people to find you and what you write, but it also adds some extra benefits along with that. You can use this to add so much to your site and what you write, increase traffic and even security.
Google Authorship 101
How Google Authorship works is simple. By signing up with your Google Plus account, you can link what you write to your personal website and make it known that you own the content. What is written is yours and others can see that. When you are connected, people will see your Google Plus image along with a link to your Google Plus page. This provides your site with an identity, a way of letting people know that this content is yours. This also increases your standing on social media sites, which means more organic traffic directly to you. Using Authorship Google Plus for your website means more people can find you without a big increase in effort.
There are more benefits to Authorship than visibility. One such benefit is the increase in security. When people see your rich snippets, they know that content is yours. If another site tries to steal what you have written, they may face the consequences by Google. You are claiming ownership of everything written as well as decreasing the amount of competition you will have from people who steal content from others. Google has you secured when you join Authorship, but it does even more, as well.
You are going to be building an online presence with this. When people see your image, they will know that they have seen quality content from you in the past and will be more likely to look into what you have to say. You are also experiencing the Authorship Google Plus benefits because it is linked to your Plus account. People will be going to your social media page more often to see what you have to say, increasing the number of people in your circle and the amount of fans you have. You can use this to bring more readers into every new article you publish.
Taking advantage of Google Plus is simple and highly rewarding. Regardless of the type of content you publish, you can use this to increase traffic and interest in your pages. You have the increased security because of the rich snippets and the total ownership as well as the boost in attention to your social media site and website. Your online presence will be improving, and you can see the difference it makes quickly.
As always, if you have any questions or experiences you’d like to share, comment below or contact a BBEX project manager today.
