Boost Website Traffic
Companies today, whether they are already emplaced in a strong strategic position or just now emerging into the market, are finding themselves needing a strong presence on the web and mobile platforms. It is becoming more and more crucial for companies across the board, regardless of the industry, to be seen on such media. The days of newspaper and billboard ads are starting to die out, and companies are required to attain and constantly adapt to new technologically fueled advertising streams, in order to be competitive.
With an abundant amount of firms developing web and social media presence, it can seem difficult for a business to differentiate themselves. In order to drive sales, it is no longer as imperative for businesses to offer a standalone service or product compared to how important it is for them to be seen on search engines such as Google. The first thing most people do now when looking into a service or product to purchase, is they search on Google for keywords relating to the subject matter. More than often the companies within the first few pages will acquire the consumers business.
Organically growing a websites exposure on Google is the best way to boost website traffic. By using a few simple techniques, a company can get themselves ranked higher by Google, raising them on the search page, which in turn will increase their sales. This can be done at little to no cost to the firm, as long as they are willing to put in the time to do so. Although, other search engines such as Safari, Mozilla Firefox, and Yahoo do not use the same algorithms to produce their rankings of websites as Google, it has been perceived that their websites populate in respects to Google’s rankings.
The word “organic” in relations to boosting website traffic, refers to growing movement towards a website by emplacing a company’s exposure higher on Google with sincere, “non-spammy”, and genuine content. This content can take form in a few ways:
A company’s homepage is now the face of the business, along with the content on that page. Googles programs can easily rank and grade the content on a company’s website for quality and importance. Companies need to take their time and produce material that is well written and is important to what they offer. Also, Google can easily detect the difference between original and plagiarized texts. So, it is vital to input only original works to safeguard a company’s ranking, and also to provide something unique in nature to the network. Google is able to tell how unique the material is on a website, and that simple indication can help significantly with the search engines exposure.
Social Media is now just as important to a company as the company’s website in general. A company not only has to have and maintain pages on social media platforms such as Facebook, Twitter, and Instagram, but they also must draw links from those pages back to their website. This, again, helps with acquiring a better ranking with Google. Also, companies need to draw links between their pages and other related company’s pages with good content on each social media platform. Another good way to gain recognition is by producing material that can be easily shared from the company’s website to social media outlets and vice versa.
Blogs and Forums
One of the easiest ways to gain an increased web ranking for a company is by participating in blogs and forums. By contributing genuine and relevant information to blog pages with links back to a company’s homepage, a business can gain easy exposure, not only to possible consumers, but to Google itself. Again, it is important that businesses not just copy/paste their quick links in random blogs and forums, this could bring negative and adverse results. The linkage between the website and blog page must be in the form of original and unique content that provides the reader with information not easily attainable. This gives a sense of purpose and a contribution to society.
It is important for businesses to build links to other related companies. Whether through blogs, articles, or social media, by drawing links back to a company’s site it will help rank a company’s homepage. Furthermore, by a company drawing links from their actual website to these “like” companies, it can help rank a company better. It is essential, though, that companies do their due diligence and actually research and read the partner companies contributions and content, so as to draw only “good-links”. Companies that have sites filled with irrelevant, “spammy”, or errored content can cause a bad reflection for the businesses drawing links with them.
With the ever-changing market, and means for marketing it is important for businesses to use every advantage possible to differentiate themselves from the competition. In today’s market the means for doing so is by elevating their placement in keyword searches on search engines such as Google. By utilizing an organic approach for boosting website traffic, businesses can easily place themselves strategically in a cost efficient way. Also, by integrating gateways to and from social media outlets, a company can further their reach to the consumer.