A comprehensive marketing strategy is crucial to the survival of any business and to stay relevant in the tech savvy market, social media promotion is critical. Businesses that neglect to include this vital component are losing countless potential customers. Many larger companies know how to promote social media without a lot of work or expense, but these techniques are not limited to larger companies. You simply need to know how to promote social media in similar ways.
If you are new to mixing social media and your business, it can all seem a little complex and overwhelming. Moreover, if you are like many people, when you try to come up with social media promotion ideas, you are probably drawing a blank. You may be asking yourself, “If I don’t know how to promote my Facebook page, how can I possibly enhance my social media presence and improve my business?” Fortunately, with a few tips, you can learn how to promote your Facebook page, Twitter and other social media profiles in no time. Learning how to promote your Facebook page simply means letting others know you are out there.
One of the most effective social media promotion ideas is to add the information to your business cards. Simply list the two or three urls that you most actively use.
You will want to do the same thing to your email signature, after all, email is one of the most important communications you share with customers and colleagues.
Additionally, ensure that people you interact with in person, over the phone, and at conferences and events are aware of your social media presence, as well.
Plug-ins for Your Website and Blog
Add plug-ins with your logo and recent activity into the structure of your blog and website so people who visit can engage with you on your social media networks, without leaving.
Be sure that any form of advertising you use, i.e.; print, radio, television, etc., includes links to your social media networks.
This tip is a tad more complex than the others, but most of the instructions can be obtained from a web designer or by searching the internet. If you consistently update content on your website or blog, share buttons are essential.
Just like with advertising, promotional materials like flyers and brochures should contain social media links, as well.
Add your social media profile to the invitations, programs and other distributions for any exhibition or function hosted or sponsored by your company.
Contests and Sweepstakes
You can actually hold contests and sweepstakes through Facebook or Twitter to increase your brand awareness.
Your smartphone can be an incredible marketing tool. When you meet clients in person, you can share your profiles, as well as samples of work or ideas you have been working on.
These techniques are not difficult; just keep reassuring yourself, “I know that I can use social media promotion to benefit my business.”
If you would like to discuss social media, or have any other useful Social media promotion tips or advice let us know!
Photo Provided by Flicker user: West M. Title Facebook