Some marketing and SEO experts act as if their online expertise alone can help their clients achieve new heights. Here at BBEX, however, we understand that while excellent marketing skills and SEO know-how are critical, it’s also important that we understand our client’s businesses, and what their clients are looking for. We’ve put in the time and effort to truly understand how to market and conduct SEO for food and beverage industry clients—and we’ve proven we can get results.
The food industry is about so much more than baking cookies or posting recipes—as you already know. Food is part of our culture, it’s an integral part of our social lives, and it’s also an art. Word of mouth, participating in events and sponsorships, and of course, advertising all play a role in helping you attract more readers, users, and customers.
Attracting your potential customers to your online food-oriented site by improving search results is an obvious must, but what some don’t realize is just how critical food blog SEO really is. Millennials expect to find this information online, but they depend heavily on search engines to do so —just being part of a popular blog ring isn’t good enough for food blog marketing anymore. If you’re not optimizing your food blog SEO to boost your online presence and exploit this tendency, you’re not giving your business, blog, or site its best shot at success.
You need to rank highly in popular search engines like Google and Bing, and you need to back those rankings up with the content your audience is looking for.
Google’s search engine algorithm is a thing of beauty when it comes to serving up the links consumers want to see. That means that getting a great Google ranking requires (at least) the following two things: Creating the content that consumers want, and ensuring that Google knows you’re providing it to them. This is largely what SEO for the food industry entails. If you’re able to accomplish that, your website is going to race up the rankings, and you can rest assured that potential visitors searching “food blogger Tampa” or “Chicago cupcake art” are going to see you.
Once upon a time, a high search engine ranking was as simple as keyword stuffing. Keyword stuffing refers to the (now useless) practice of simply cramming common search terms onto a page devoid of real content. But today’s search engine algorithms are far too intelligent for that. Hundreds, if not thousands, of different factors are taken into account so that search engine titans like Google and Bing can compete with one another to provide the best search results.
SEO for food industry clients is complex and requires expertise and finesse—because not only are search engines competing with one another, but your fiercest industry rivals are competing with you. Here at BBEX, we don’t try to “game the system.” Instead, we deliver results by understanding the system and working with it.
Succeeding online isn't all about Google rankings either. You need an effective machine for getting your cuisine seen and talked about on the web. Food marketing is our expertise, and we know what it takes to make waves on social media and the blogosphere.
If the staff at BBEX took over your kitchen for the day, how well do you think we’d do? Sure, what we'd prepare might look like it's edible, but you probably wouldn’t want to post the results on Insta.
Just as creating and sharing cooking expertise and food knowledge is an art and a skill, so is providing great food industry specific SEO and marketing. We are completely and totally dedicated to understanding the mechanics of search engine optimization and the online marketing techniques most relevant to the food and beverage industries.
We’re not here to spam your customers or scam you. We’re here to make your business more visible online and to quantifiably increase your sales.
BBEX Marketing is a creative and innovative food industry marketing company in Boca Raton, Florida. For nearly a decade, the BBEX team has continuously led the industry with original, “outside the box” thinking and effective solutions for SEO and web design. Take a look at our reviews and see what our clients have been saying about us.
It’s a full time job understanding the continually evolving practices of search engine optimization, and it’s a full job we’re happy to do. We analyze your current marketing and sales situation, in-depth, so that we can apply the full strength of our SEO and marketing knowledge to improving it.
Below are just some of the excellent services you'll receive:
Food blog marketing and SEO aren't just about plugging in certain words or phrases, it’s not just about writing certain articles, or buying certain types of ads. Of course, those things help, but what sets us apart from other SEO agencies is our commitment to innovation. We use unique techniques, developed in house, to give you the best possible results. Below is one example of a satisfied client who attained page 1 rankings for very competitive food industry-related keywords in their locality:
"I approached BBEX after negative experiences with other SEO companies, and now I wish they were my first stop. After years of struggling and waiting to get to page 1 on Google, BBEX finally achieved it after only a few months. The BBEX Team are the real deal, and they won't let you down." - Zoe L., Director www.theaddisonofbocaraton.com
A dietary / weight loss product that works while you sleep, we've helped this brand dominate the 1st page of Google for relevant search terms.
"BBEX pulled a slam dunk with my SEO!" - Laurent C., Owner www.nuez-dela-india.com
A local kosher bagel restaurant, BBEX helped this small business owner get found online by local searchers.
"Now I'm so busy, I don't know what to do (not that I'm complaining)!" - Simon S., Owner www.bkbcafe.com
Our team had a lot of fun designing a new website for a local kosher / bagel restaurant, and the client was very pleased with the results!
"Love my new website. Never imagined I'd have a site this good. I can't wait to show all my customers!" - Simon S., Owner www.bkbcafe.com
Designing a website for a historic venue like the Addison of Boca Raton was an honor. We worked hard to ensure that our designs did it justice.
"We finally have a website that is as elegant and classy as our venue! Kudos." - Zoe L., Director www.theaddisonofbocaraton.com
At BBEX Marketing, we love both food and design! We enjoy every opportunity to work on a project that combines both!
"If I had to use one word to describe my website, it would be "delicious."" - Mary L., Owner www.silversaccatering.com
Our design team has the skills and creativity to present your delicious creations in a way that will make your customers hungry for me. Here is a recent example of a flyer designed for a restaurant specializing in kosher foods.
"Wow you guys don't mess around. The flyer is awesome!" - Simon S., Owner www.bkbcafe.com
The sooner we connect, the sooner BBEX can help your business excel the way it was meant to. We’ll be able to craft the optimal food industry SEO and marketing plan for your business. Fill out our contact form, or, if you prefer, give us a call. We’re confident that we’ll make a great first impression, and you’ll see just how devoted we are to your success.