A canonical link is a nifty, fairly new way to communicate with search engine crawlers and direct them to the preferred pages of your website. In the past, if you happened to have dynamically-generated directories or pages that would cause duplicate content issues, you’d probably be advised to exclude it via robots.txt. Read Full Post
You may remember our previous post on bookmarklets. In that article, we discussed the basics of how a bookmarklet works and gave our readers a few samples to try out. If the word, “bookmarklet” doesn’t ring a bell, then we’ll quickly recap for you. 
Have you heard about the “data service providers for Google scam“? Recently, some marketing companies have been reaching out to what they hope will be unsuspecting businesses, claiming to be a data service provider for Google. If you’re “lucky” enough to receive such a call, they will inform you that they have newly-opened positions in the major search engines to offer that they’re kindly saving just for your business. Do yourselves a favor and don’t believe a word of it, folks. This is nothing more than a scam, and it likely won’t be long before the perpetrators have the screws put to them by the real representatives of Google. 
What is a bookmarklet? It’s a small scrap of javascript code that can make you look like an SEO stud in front of your colleagues by providing very handy shortcuts that can help you accomplish everyday SEO tasks in a flash. 
Does your website need a robots.txt? Do you already have one in place with exclusions? For the uninitiated, robots.txt is a handy little file that allows you to communicate with your friendly search engine visitors (sometimes called “spiders” or “crawlers”) and guide them through your website. After all, you want to be a good host, so it’s important to direct crawlers to the pages of your site that you specifically intend for them to see, rather than leave them wandering around, wondering where they’re intended to go. 
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