A Backlink is an HTTP link on one page that you can click through to move forward to another site. An example that should not influence anybody’s Page Rank is http://www.google.com. You are no doubt familiar where you will end up if you click that particular link. If you don’t, well, uhm….. you should seek a new dayjob. Read Full Post
Google Plus Ripples is such a wicked feature compared to any other social platform you’ve been on. And it is completely free. Google Plus Ripples, according to Google, is an interactive graphic of public shares of any public post on Google+ to show the user how it has “rippled” through the network and help you discover new and interesting people to follow. The “share” option is pretty much the same on Facebook and on Google Plus, but G+ kicks it up a notch by showing you a visual diagram of what happened. This is particularly useful for business pages with a lot of activity on Google Plus that want to track exactly who shared what and the audience reached. Continue reading →
We are all aware of Google’s “Penguin” and “Panda” algorithms. We are also aware of how these algorithms affected a whole bunch of websites. Each website’s search engine ranking drops are, in theory, a part of Google’s ongoing efforts to provide a quality search experience
In Formula One racing, nearly every year there are some rule changes. The teams that best adjust to the new rules are successful–much like the case of search engine optimization where companies using last year’s SEO guidelines will likely get penalized.
For small businesses specially, “Penguin” and “Panda” updates were a traumatizing occurrence. Google’s unpredictable definition of what is right and wrong recently labeled many small businesses “Black Hat SEOs” their ratings plummeted. Continue reading →
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www.icpnyc.org Sue W., Ph.D., MBA