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Back to Basics: Why Backlinks are still important?

What is a Backlink?

A Backlink is an HTTP link on one page that you can click through to move forward to another site. An example that should not influence anybody’s Page Rank is http://www.google.com. You are no doubt familiar where you will end up if you click that particular link. If you don’t, well, uhm….. you should seek a new dayjob.
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Is it Google My Business or Google Plus for Business?

If you have a Google Local page for your company, you might have recently received an email that Google Places for Business is now Google My Business.
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BBEX SEO Giveaway!

 MOZ giveaway

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Google Plus Ripples

Google Plus Ripples is such a wicked feature compared to any other social platform you’ve been on. And it is completely free. Google Plus Ripples, according to Google, is an interactive graphic of public shares of any public post on Google+ to show the user how it has “rippled” through the network and help you discover new and interesting people to follow. The “share” option is pretty much the same on Facebook and on Google Plus, but G+ kicks it up a notch by showing you a visual diagram of what happened. This is particularly useful for business pages with a lot of activity on Google Plus that want to track exactly who shared what and the audience reached.
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Does Google Have the Right to Penalize All with its Algorithm?

algorithmWe are all aware of Google’s “Penguin” and “Panda” algorithms. We are also aware of how these algorithms affected a whole bunch of websites. Each website’s search engine ranking drops are, in theory, a part of Google’s ongoing efforts to provide a quality search experience

In Formula One racing, nearly every year there are some rule changes. The teams that best adjust to the new rules are successful–much like the case of search engine optimization where companies using last year’s SEO guidelines will likely get penalized.

For small businesses specially, “Penguin” and “Panda” updates were a traumatizing occurrence. Google’s unpredictable definition of what is right and wrong recently labeled many small businesses “Black Hat SEOs” their ratings plummeted.
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"Now THAT is service!"
Adam S.

"I must say that I was extremely impressed with Nate's level of knowledge regarding online marketing. I had no idea the extensiveness of what BBEX could do to optimize our online searches and maximize our online marketing. Nate provided creative and thoughtful ideas for increasing traffic - ideas that I didn't know existed. He was professional, comprehensive and really took the time to explain everything in plain English."
Sue W., Ph.D., MBA
Executive Director