Category Archives: Website

Creating a Robots.txt File: Everything You Need to Know

Does your website need a robots.txt file? Do you already have one in place with exclusions? For the uninitiated, robots.txt is a handy little file that allows you to communicate with your friendly search engine visitors (sometimes called “spiders” or … Read More…

What Is PPC? Essential Ingredients for Ads by Google

What is PPC? Why are these strange ads by Google appearing above your search results, and how can you leverage these to grow your business? PPC stands for “pay per click.” In other words, when they click; you pay. It … Read More…

Mobile SEO Strategies

It’s time to integrate mobile marketing into with your SEO strategy. By the end of the year, more than 91 million Americans will be browsing the web on their cell phones, according to eMarketer. Sure, perhaps you’re ranked number one … Read More…

Google: King of the Click Through Rate (CTR)

Why are SEO services in such high demand these days? What’s the big deal if a website happens to appear within the first few positions in SERPs (Search Engine Ranking Pages)? The short answer to these questions is Click Through … Read More…

Why Duplicate Content Is Toxic For Your Website

Few things are more toxic to your search engine rankings than duplicate content. If you’re not familiar with this term, it entails the process of filling a website with second-hand content taken from another site. We’ve seen it time and … Read More…