Category Archives: Uncategorized

Five Quick Tips for a Perfect Pitch: How to Boost Conversions on your Landing Page

Did you know that according to inbound marketing mogul Hubspot, online businesses that increase the number of their landing pages from ten to fifteen can expect to see a fifty five percent rise in leads? There is no denying that … Read More…

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Essential Google Analytics Profiles that Every Site Should Have

Profiles are an integral and sometimes underutilized part of a Google Analytics tracking campaign. A profile is, in a nutshell, segmented data – and segmentation is your key to insight when you are using Analytics. For example, say you are … Read More…

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Content Writing Apps

How much time do you spend writing content? If you are taking the time to optimize your website, you probably know how important it is to consistently add content to your site. Successful content is fresh, relevant and useful to … Read More…

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How to Write Killer Content

On January 19, 2015, Google’s resident rockstar Matt Cutts gave this advice to webmasters: “Have a good site…make sure your site is usable and easy to navigate.” Three years ago on April 24, Cutts had similar advice: ”We want people … Read More…

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Waiting for Penguin 4.0: What Webmasters can do in the meantime

Since the introduction of Google Penguin in April 2012, hundreds of thousands of sites worldwide have been penalized for spammy web activities and unnatural links causing severe lack of search engine visibility for its targets, sometimes causing them to vanish … Read More…

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