Category Archives: Uncategorized

Batter Up! When to throw a 404, a 301, a Meta No-Index – or Have Things Gotten Canonical?

Webpage re-directs, meta tags within HTML code, 404 error pages, and just the word “canonical” can seem daunting to SEO newbies and veterans alike. Let’s cut to the chase – what ARE these things – in layman’s terms, and when … Read More…

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Social Media Strategy

How is your social media strategy working out for you? Are you gaining followers, fans, tags or pins but can’t figure out why your ROI has not increased? Are people returning to your site but not converting? Is your blog … Read More…

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Are Keywords Still Relevant?

Once upon a time, Google gathered information about a site based solely on links, and the keywords that were present on the page. In fact, companies measured the amount of success they were enjoying based on keyword ranking alone. It … Read More…

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Google Analytics Tips for Social Media

Social sharing is a huge, yet often forgotten component in the typical SEO link-building campaign. Companies courting online customers need to be present on social media and constantly posting share-worthy content that will be linked back to their site. So, … Read More…

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Color Use in Internet Marketing

Let’s discuss color and how it can be utilized in online marketing. Color is a seriously complex topic to discuss and understand fully, after all, we consume the colors around us in three predominant ways – psychologically, culturally, and environmentally. … Read More…

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