Category Archives: Uncategorized

Are Keywords Still Relevant?

Once upon a time, Google gathered information about a site based solely on links, and the keywords that were present on the page. In fact, companies measured the amount of success they were enjoying based on keyword ranking alone. It … Read More…

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Google Analytics Tips for Social Media

Social sharing is a huge, yet often forgotten component in the typical SEO link-building campaign. Companies courting online customers need to be present on social media and constantly posting share-worthy content that will be linked back to their site. So, … Read More…

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Color Use in Internet Marketing

Let’s discuss color and how it can be utilized in online marketing. Color is a seriously complex topic to discuss and understand fully, after all, we consume the colors around us in three predominant ways – psychologically, culturally, and environmentally. … Read More…

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Five Quick Tips for a Perfect Pitch: How to Boost Conversions on your Landing Page

Did you know that according to inbound marketing mogul Hubspot, online businesses that increase the number of their landing pages from ten to fifteen can expect to see a fifty five percent rise in leads? There is no denying that … Read More…

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Essential Google Analytics Profiles that Every Site Should Have

Profiles are an integral and sometimes underutilized part of a Google Analytics tracking campaign. A profile is, in a nutshell, segmented data – and segmentation is your key to insight when you are using Analytics. For example, say you are … Read More…

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