Category Archives: Search Engine Optimization

Why Duplicate Content Is Toxic For Your Website

Few things are more toxic to your search engine rankings than duplicate content. If you’re not familiar with this term, it entails the process of filling a website with second-hand content taken from another site. We’ve seen it time and … Read More…

SEO and Usability: Building a Site for Visitors and Bots

When it comes to SEO and usability, you have to realize that the main goal of every search engine is to provide the best possible user experience. It’s in Google and Bing’s best interest to follow up search queries with … Read More…

5 SEO Bad Practices

You can have the best website in your industry, but what good is it if people don’t know about it? When it comes to driving traffic to your site, SEO is crucial. Whether you’re starting a site from the ground … Read More…

10 Practical (Free) SEO Tools For the SEO DIY’er

With today’s immense online arsenal of marketing tools, it’s easy to get lost in your search for the right tools to help you in your SEO campaign.  As part of our SEO work for our clients, we typically may have … Read More…

Google’s Latest Algorithm Changes and How to Overcome Them

Google recently reworked its search algorithm to provide users with more relevant search results. While changes to its algorithm typically go unnoticed by many, Google’s latest change — which targeted as much as 12% of results — has garnered much … Read More…