Category Archives: Interesting facts

Fake Reviews Hurt Your Business

Fake Review or Real? Did you know that 70% of customers visit review sites before making a purchase? We all know that having testimonials and positive customer reviews helps your business and boosts your search rankings, but what if you … Read More…

Using Neuromarketing and Web Design to Retain Attention

In the past few decades, the world welcomed a new field within marketing research: neuromarketing. As its name indicates, neuromarketing is the combined study of brain activity with marketing and allows some marketers to understand how to stimulate the “buy” … Read More…

Water is Life Video

Last week we discussed the “Dove Real Beauty Campaign” and how social media has allowed Dove® to redefine beauty. Social media has been such an integral part of spreading awareness for just about any cause in existence. Ten years ago, … Read More…

A Guide to Penguin Safe Anchor Text

Hello, everybody. Let’s play a game. I bet you I can spot SEO links from a mile away. How do you tell who’s been deliberately building links to achieve higher search engine rankings and who hasn’t? It’s all in the … Read More…

Online Reputation Management

What’s the point of online reputation management? If you’ve been following the news lately, you may have picked up on the fact that employers are getting nosier. When you apply for a position, there is a good chance that your … Read More…