Category Archives: Google Analytics

What Is PPC? Essential Ingredients for Ads by Google

What is PPC? Why are these strange ads by Google appearing above your search results, and how can you leverage these to grow your business? PPC stands for “pay per click.” In other words, when they click; you pay. It … Read More…

How to Track Website Conversions

When setting up a website for your business, it’s important to be informed about your users, what sources are driving them to you, and which of these sources are most effective in leading to conversions. If this sounds complicated, it … Read More…

7 Tips On How to Use Google Analytics (Advanced Users)

So you’ve got your Google Analytics account set up and you know a lot of the basics – but are you making the most of this feature-rich tool? Here are 10 quick tips that will help you get even more … Read More…

How to Use Google Analytics (for Beginners)

Google Analytics is by far one of the most useful tools Google has to offer.  With just a few minutes of easy setup, even beginners can get a ton of insightful and helpful information about their site traffic.  You can … Read More…