Category Archives: Google Analytics

Long Tail Keywords in Local Internet Marketing

Any brick and mortar business that considers their neighborhood as their market should strongly consider local internet marketing and SEO. If you own a restaurant, repair shop, hardware store or beauty salon, and your customers don’t travel far to get … Read More…

DIY SEO Audit Series Part 2: Reaching Out to Google

Last week, we kicked off our SEO audit series covering arguably the largest aspects of the SEO process, content and keywords. Quality content, targeting relevant keywords, will get you very far in SEO, but if you really want to beat … Read More…

DIY SEO Audit Series: Unleash Your Site’s SEO potential

So you want to do your own SEO audit and optimize your website for search engines. You want to tell your friends and colleagues that you’re an SEO pro; a bona fide Search Engine Optimizer. Most importantly, you want to … Read More…

Google Presents Its Link Disavow Tool. Do You Need It?

In an effort to give homegrown websites a chance Google rolled out the search engine algorithm known as Penguin in April of this year. The update resulted in a serious backlash for websites that were in a state of over-optimization. … Read More…

What Is PPC? Essential Ingredients for Ads by Google

What is PPC? Why are these strange ads by Google appearing above your search results, and how can you leverage these to grow your business? PPC stands for “pay per click.” In other words, when they click; you pay. It … Read More…