Category Archives: Business Improvement

Facebook Advertising 101

Is Facebook advertising even effective? Why go through the effort of creating an advertisement on Facebook? The most obvious advantage of doing so is the massive audience your brand will gain exposure to. According to Facebook, when implementing an ad … Read More…

Conversion Rate Optimization

Before we delve into conversion rate optimization, we’ll quickly recap our last post on Google conversion tracking, wherein we discussed the basics of defining valuable visitor actions, mapping out a “funnel” for users to follow as they navigate their way … Read More…

Conversion Tracking

When setting up a website for your business, it’s important to be informed about your users, what sources are driving them to you, and which of these sources are most effective in leading to conversions. If this sounds complicated, it … Read More…

How to Generate More High-Quality Leads

The ways that companies generate leads have changed tremendously over the years. More and more companies are foregoing traditional methods of lead generation and seeking high-quality leads. In 2010, business-to-business marketers allocated more than 40% of their budgets toward online … Read More…

10 Practical (Free) SEO Tools For the SEO DIY’er

With today’s immense online arsenal of marketing tools, it’s easy to get lost in your search for the right tools to help you in your SEO campaign.  As part of our SEO work for our clients, we typically may have … Read More…