Author Archives: Matthew Riddle

Matthew Riddle

About Matthew Riddle

Matthew is a freelance writer with a keen interest in internet marketing, website design and SEO. A regular BBEX Marketing blog contributor, when Matthew isn't researching or writing about SEO, he's probably playing Rock Band with his son or surfing at the beach.

Google Plus Business Pages: Worth Your Time?

Should you bother to create a Google Plus Business page for your brand? Google may rule the roost when it comes to search engines, but the company has struggled when it comes to building a social media platform that can … Read More…

What Is PPC? Essential Ingredients for Ads by Google

What is PPC? Why are these strange ads by Google appearing above your search results, and how can you leverage these to grow your business? PPC stands for “pay per click.” In other words, when they click; you pay. It … Read More…

3 Effective Facebook Ad Targeting Techniques

Below, we’ve listed several Facebook ad targeting techniques that will help you reach out to your business’ most receptive audience. Last week, we discussed the process of creating an ad on Facebook, providing an easy to follow guide that covered … Read More…