Author Archives: admin

Conversion Rate Optimization

Before we delve into conversion rate optimization, we’ll quickly recap our last post on Google conversion tracking, wherein we discussed the basics of defining valuable visitor actions, mapping out a “funnel” for users to follow as they navigate their way … Read More…

Conversion Tracking

When setting up a website for your business, it’s important to be informed about your users, what sources are driving them to you, and which of these sources are most effective in leading to conversions. If this sounds complicated, it … Read More…

SEO and Usability: Building a Site for Visitors and Bots

When it comes to SEO and usability, you have to realize that the main goal of every search engine is to provide the best possible user experience. It’s in Google and Bing’s best interest to follow up search queries with … Read More…

5 SEO Bad Practices

You can have the best website in your industry, but what good is it if people don’t know about it? When it comes to driving traffic to your site, SEO is crucial. Whether you’re starting a site from the ground … Read More…

How to Generate More High-Quality Leads

The ways that companies generate leads have changed tremendously over the years. More and more companies are foregoing traditional methods of lead generation and seeking high-quality leads. In 2010, business-to-business marketers allocated more than 40% of their budgets toward online … Read More…