In the US, online retailers generate over $300 billion in revenue – that’s just how large the online retailing business is. As such, for any online retailer to gain a bigger slice of the online pie, they need to ensure they correctly go about practicing retail online marketing and stay on top of online trends. Today, we are going to provide three tips online marketing retailers like you should know about in order to get more sales.
1. Setup More Than One Storefront
It goes without saying that a well-optimized e-commerce website can boost your traffic and sales, but you may want to also consider expanding your presence beyond just your website when it comes to online retail marketing. Currently, many retailers are setting up shop on the likes of eBay and Amazon, in addition to their own websites, and are finding much success. Amazon even offers a 30 day money back guarantee if you don’t see your sales increase within that time.
Although eBay has recently run into some trouble with Google’s Panda algorithm, Amazon carries enormous sway in organic search engine rankings. Setting up a storefront on Amazon could help you immensely increase your visibility and sales and comes highly recommended.
Quick Tip: Run some Google searches on your competitors to see where they are listing and/or selling their products. If the websites they’re listed on appear to be relevant to your industry and active, then you should also incorporate them into your own retail online marketing strategy. To minimize risk, try to stick to websites that offer a money back guarantee like Amazon.
2. Invest in Content Marketing
Content marketing is not to be confused with writing sales copy. It isn’t about getting someone to buy something from you right then and there. Content marketing is about providing readers with the highest-quality, most informative and most interesting material you can create.
They will then share their exciting new finding with their friends and family, who will in turn do the same in their social spheres, and so on and so forth. Create content this good on a consistent basis, and you will build a loyal audience. Not only will this increase your traffic and sales over time, you can be sure that all of this engagement and sharing translates to very positive signals that search engines pick up on and factor substantially into rankings.
Whether you’re selling clothing, bicycles or comic books, you should have plenty to cover. You can write long, authoritative guides on a subject, you can create eye-popping infographics, a podcast, an interview video series — whatever you feel will best translate your passion to your audience.
Quick Tip: Read Copyblogger for more information on effective content marketing. Make sure that everything you create can be easily shared on social media by visitors (i.e. adding social sharing buttons). Lastly, promote your content on social media yourself and try to make connections with influencers and bloggers in your industry, who may be willing to share your content with their audiences.
3. Scalable User Experiences
Traditionally, there were only so many screen sizes available on the market, and the average laptop and desktop screens weren’t too dissimilar in resolution. Today, there is an abundance of screen resolutions, and it’s essential that your website and online retail marketing caters to every experience and every type of user.
Moreover, with over 1.5 billion smartphone users, mobile retail marketing has become a great new trend and it’s growing rapidly. E-commerce as a whole is a $300 billion industry but mobile commerce contributes almost 20% to this industry, over $58 billion.
When designing for mobile, keep things simple and user-friendly while also being sure that you don’t stray too far from the aesthetic look of the primary website.
Text should be minimal. Let your product images do most of the “talking.” The homepage should be very simple and stripped down to the basics. Focus on implementing efficient search features that help mobile users on the go quickly find what they are looking for. Also, consider sprucing up product pages with mobile-compatible video.
Quick Tip: Consider user testing to determine if your website functions optimally on a variety of different browsers of all shapes and sizes. A non-biased user test can reveal insights about your website that you may never have considered and may also help you better understand your buyers’ needs.
In conclusion, online retail marketing continues to change through the years. By following the retail marketing tips above, you can capitalize on these changes, increase your visibility and ensure that your online retail company thrives.
Bonus Retail Online Marketing Tips:
1. Use Google Analytics to gain insights about your audience. This free tool from Google can help you determine the primary age groups, locations and even interests of your shoppers. You can then use this valuable data to design advertising campaigns that target your key demographic effectively in Google and on Facebook.
2. Be sociable! Build your presence on Facebook, Twitter, Google+, LinkedIn and more. Don’t just promote yourself but also participate and engage in relevant communities on these websites. Try to be “one of the guys” when it comes to online retail marketing, and you will find most communities to be appreciative of your presence. On the other hand, if you’re transparent and make it obvious that you’re just there to promote yourself, then you can expect to be banned from participating in these communities, so handle with great care.
3. Take the time to learn and understand Reddit. Reddit users, in particular, have proven to be especially appreciative when offered exclusive discounts by retail representatives. Everyone could learn from AmazonJosh, an Amazon sales rep who was a regular presence on the Reddit /r/gamedeals and /r/promos communities, alerting members about the latest sales and also providing very helpful customer assistance within the threads he posted.