Monthly Archives: November 2011

Creating a Robots.txt File: Everything You Need to Know

Does your website need a robots.txt file? Do you already have one in place with exclusions? For the uninitiated, robots.txt is a handy little file that allows you to communicate with your friendly search engine visitors (sometimes called “spiders” or … Read More…

Google Plus Business Pages: Worth Your Time?

Should you bother to create a Google Plus Business page for your brand? Google may rule the roost when it comes to search engines, but the company has struggled when it comes to building a social media platform that can … Read More…

What Is PPC? Essential Ingredients for Ads by Google

What is PPC? Why are these strange ads by Google appearing above your search results, and how can you leverage these to grow your business? PPC stands for “pay per click.” In other words, when they click; you pay. It … Read More…