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Lynn University recently reached out to BBEX Marketing to express their appreciation. They thanked the company for their willingness to collaborate with assistant marketing professor Dr. Henry Schrader to give Lynn University marketing students the opportunity to witness (and participate in) real-world marketing projects and the processes associated with them. The letter, signed by RT Good, a dean and professor at Lynn University, praised the company’s dedication, teamwork, and energy and their positive effects on the students who participated. Continue reading
Each year, the marketing world welcomes a host of new trends. Some flare, flicker and die out, while others take root and flourish. Here are a few of the trends we saw gather momentum throughout the year that promise to continue getting results into 2017. Continue reading
Enhancing Marketing Mix, New 4Ps: Price, Place, Product and Promotion Read Full Post
Social media nowadays is more than important for companies, it is definitely as fundamental as the companies’ websites; because of its network and viral nature, it reaches more than 2 billion people all over the world. Therefore companies have to manage their pages on social platforms such as Facebook Twitter and Instagram, while drawing direct links from those pages back to their own websites; this procedure helps with acquiring a better ranking with Google and with boosting the website traffic. Read Full Post